Sun Life and the Toronto Raptors embarked on a ground-breaking partnership centered around the team’s new jersey patch asset beginning with the 2017-18 season.
As a new asset with no historical benchmarks, Sun Life was curious to understand how the partnership would drive brand exposure both domestically and across priority international markets.
Sun Life leveraged our comprehensive measurement solution, deploying our logo recognition software across various broadcast and digital channels to determine the media equivalency value generated by assets, media channels and markets to reveal key value drivers. Analysis proved instrumental in guiding Sun Life’s renewal with the Toronto Raptors as their Official Health and Wellness Partner.
