Surface on the sidelines

We partnered with Microsoft to bring to life a first-of-its-kind authentic technology partnership, changing the game for NFL teams on the sidelines and significantly increasing Surface brand awareness and sales attribution.


Microsoft developed rugged hardware and custom software systems to revolutionize gameplay & drive digital transformation across the NFL. On the backend, we have continued measuring and analyzing the performance results of partnership messaging and activations to optimize future strategy.


Working with the league and their broadcast partners we identified ideal product placement for Surface recognition resulting in high TV exposure and product usage by key influencers such as players and coaches.

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