In the partnership with SKIMS, SZA was asked to deliver on one shoot day, share one campaign asset to her Instagram and have one quote approved for press usage.
The results included SZA featured in SKIMS’ signature Fits Everybody Underwear in the largest SKIMS campaign to date, launching during the final stop on SZA’s sold-out SOS tour at The Forum in Los Angeles. The campaign debuted on billboards around The Forum and across the U.S., in addition to digital and social platforms.
The partnership has since garnered 1 billion+ media impressions. Press highlights include a national broadcast segment and digital coverage on top entertainment, fashion, music, culture and lifestyle outlets, including People, Variety, Billboard, HypeBae, Complex and many more.
