Tennis is a truly global sport, and we’re proud to play our part in the successful staging of events from Australia to America and numerous points in between.
Our relationship with the Lawn Tennis Association (LTA) and All England Lawn Tennis Club (AELTC) started in 2022, and we’re now into our third collaborative season. We’ve helped deliver iconic tournaments on the grass court circuit, including Wimbledon, the Cinch Championships at Queen’s and the Rothesay Classic, Birmingham, producing and installing all branding including wayfinding and general signage covering the clubhouses, large-scale grandstands, press areas, hospitality and player lounges.
We also facilitated a “takeover” of New York City’s Brookfield Place for the USTA US Open Experience in 2023. Fans were immersed in tennis action along the bank of the Hudson River at this free, two-day event. Activities included food tastings, photo opportunities, concerts, tennis displays, broadcast of the US Open Draw Ceremony and player appearances.
Our work also extends across to the ATP Tour for the opening major of the season, the Australian Open in Melbourne.