We lead 4x of TikTok’s owned channels geared towards connecting with individual communities: @casatiktok, @blacktiktok, @tiktokcreators, and @creatorportal. Each channel has a unique tone and voice that requires individualized social strategies, project management, creator partnerships, community management, and high-volume creative working closely with our clients to create bespoke content.
Each month we develop unique creative ideas for all four channels based on cultural moments, we then filter through over 6,000+ TikTok partners and select the best creators for the specific ask and campaign, have them create content. In total we produce and distribute over 50 pieces of content per month across the ecosystem.
Through data-driven strategy, thoughtful partnerships and unique creative briefs, we successfully build community and drive awareness for a variety of initiatives on a monthly basis while continuing to spotlight diverse creators that are defining culture on TikTok.