Tsha x new balance

TSHA joined forces with New Balance to launch the new 530 running shoe.
 

2022 was a massive year for UK DJ and producer, TSHA. After launching her debut album ‘Capricorn Sun,’ the retro NB shoot inspired by her album art was a perfect fit aesthetically. The collab launched in February of 2023 and included social, online and instore content.
 

The collab launched in February 2023 and included social, online and instore content across the JD Estate. Edit from the shoot in a beautiful North London home can be found here.

Watch the behind the scenes

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