Farina

Farina has won over the Latin music industry with her unapologetic lyrics, unique voice, empowering raps, and impressive freestyles. Her bold and avant-garde fashion choices further solidify her position as one of the most prominent Latin urban female artists. With over 20 million followers on social media networks and 2 billion streams across multiple digital platforms, Farina is a leading force in the urban music scene of today.

Her poetic songwriting, edgy storytelling, and ability to seamlessly weave dancehall, reggae, reggaeton, trap, rap, pop, and folklore all contribute to her persona, La Nena Fina. This sensibility, combined with the vulnerability of a woman's perspective, brings her music to life.

Born in Medellin, Colombia, Farina comes from a long line of composers and singers. Music has been her birthright. This eclectic mix of Caribbean, Arabic, Chinese, and Andean influences shapes her unique sound and style, setting her apart from many of her contemporaries.

Farina began her musical career in 2005 on Colombia's X-Factor, becoming the first female artist to dominate the Latin Urban genre in her native country. She caught the eye of legendary GRAMMY® Award-winning megastar Wyclef Jean, who became her mentor and musical godfather. He produced several tracks for her, including "Cassanova," "Rub a Dub," and the folkloric "Aguacero," a tribute to her native Colombia and her aunt Toto La Momposina (Queen of Colombian Folklore and Latin GRAMMY® Lifetime Achievement winner). Wyclef invited her to appear on the Spanglish version of his song "Hendrix" and included her on his EP J'ouvert on the song "Party Started," introducing Farina to new markets.

In 2017, Farina released the single "Mejor Que Yo" (71 million views) produced by hitmakers A&X. She was also the only Latin artist — and one of three total — to be nominated for the Artist of Tomorrow campaign in conjunction with the 59th GRAMMY® Awards and CBS.com. Additionally, she was featured on Yo Gotti's Spanish version of "Rake it Up" that same year.

Solidifying her status and earning the respect of her colleagues in a male-dominated genre, her popular hits include: "Mucho Pa Ti" (40 million views), "A Fuego" (75 million views), "Perras Como Tu" with Tokischa (30 million views) which was part of Miss Bala's soundtrack, "Como Una Kardashian" (32 million views), marking a turning point in Farina's fashion evolution, her widely-known freestyle "Fariana" featuring Blueface (28 million views), and her RIAA GOLD record, "Así Así" featuring Maluma (72 million views), "Las Nenas" (128 million views), "Trakatá" (43 million views), and "Bendecido" (73 million views).

Farina has proven her talents extend beyond rapping and composing. She made her feature film debut starring as the lead actress in Frank Perozo's movie "Flow Calle," alongside Myke Towers and Kiko El Crazy, garnering praise from fans and critics throughout Latin America.

The Latin star, with multiple Latin Grammy, Premios Juventud, Premios Lo Nuestro, and LAMAS nominations under her belt, has continued to stay relevant year-after-year, constantly setting trends on social media platforms like TikTok and Instagram with tracks including "Las Nenas," "Trakata," and "La Torta." She has collaborated with music heavy hitters such as Blueface, Tokischa, Maluma, Natti Natasha, Cazzu, Steve Aoki, Wyclef Jean, Farruko, Gente de Zona, and Lil Durk, among many others.