Frex

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Territory: Worldwide

Agents:

Marty Diamond

Alex Hardee

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Frex

about the artist

A lifelong misfit, alt-r&b trailblazer Frex always carves her own path. Having grown up in Mechanicsburg, Pennsylvania, with a church pianist grandpa and an older brother who was in a band, the LA-based songwriter and singer has always had an interest in music – but never imagined she could make it her career. But it was when her brother gave her his old laptop – through which she discovered guitar recordings on GarageBand – that Frex decided to record YouTube covers and start writing songs in her bedroom.

In 2018, she released her first album as Frex; recorded and mixed…

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A lifelong misfit, alt-r&b trailblazer Frex always carves her own path. Having grown up in Mechanicsburg, Pennsylvania, with a church pianist grandpa and an older brother who was in a band, the LA-based songwriter and singer has always had an interest in music – but never imagined she could make it her career. But it was when her brother gave her his old laptop – through which she discovered guitar recordings on GarageBand – that Frex decided to record YouTube covers and start writing songs in her bedroom.

In 2018, she released her first album as Frex; recorded and mixed herself, 'Blu' generated buzz online, with one song making Spotify's Fresh Finds editorial playlist. Her 2019 track 'come around,' which was picked up by Lyrical Lemonade, was the moment when Frex realised that "people were taking me a little bit more seriously." After several more tracks, she started posting on TikTok – and gradually built a fanbase. When she started teasing what would become her breakthrough track, 'Oxford Circus,' the posts quickly resulted in her excited audience begging for a release date. The track became a viral hit way before she officially dropped it, in June 2022; it has since clocked up 11 million streams on Spotify alone.

Since then, Frex has kept the world patiently waiting for what comes next. An artist truly in her own lane, Frex's stunning vocal and fresh genre-blending sound – somewhere between Billie Eilish and Snoh Aalegra – marks her out as a star whose ascendance is endlessly exciting. As well as oozing flawless musicality (and a keen ambition to break into the fashion world) Frex's humble journey and relatable artistic message are what makes her such an important talent: "I want people to know that it's okay to be vulnerable with their feelings."

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