Jerry Rivera

Exclusive Booking Agency for Jerry Rivera
Territory: Worldwide

Agents:

Juan Toro

Angela Cordero

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about the artist

Jerry Rivera, whose full name is Gerardo Rivera Rodríguez, was born on July 31, 1973, in Santurce, Puerto Rico, into a family where musical talent ran deep. Son of Edwin Rivera Mercado, a renowned director of the trio Los Barons, and Dominga Rodríguez Cedeño, Jerry grew up immersed in the world of music, influenced by great salsa artists like Eddie Santiago, Frankie Ruiz, and Lalo Rodríguez.

From an early age, Jerry demonstrated his passion and musical ability. He made his debut in the artistic scene at the age of 15 with his album "Empezando a vivir," which earned him recognition…

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Jerry Rivera, whose full name is Gerardo Rivera Rodríguez, was born on July 31, 1973, in Santurce, Puerto Rico, into a family where musical talent ran deep. Son of Edwin Rivera Mercado, a renowned director of the trio Los Barons, and Dominga Rodríguez Cedeño, Jerry grew up immersed in the world of music, influenced by great salsa artists like Eddie Santiago, Frankie Ruiz, and Lalo Rodríguez.

From an early age, Jerry demonstrated his passion and musical ability. He made his debut in the artistic scene at the age of 15 with his album "Empezando a vivir," which earned him recognition from the salsa-loving audience. His second album, "Abriendo puertas," marked the beginning of his consolidation as a prominent figure in Latin music, with hits like "Esa niña" and "Dime."

With the release of "Cuenta conmigo," his third album, Jerry reached unprecedented levels of popularity, surpassing triple platinum sales in the United States and Puerto Rico, as well as receiving multiple awards, including Lo Nuestro awards. This album became a benchmark in the history of salsa, compared to classics like Willie Colón and Rubén Blades' "Siembra."

Throughout his career, Jerry Rivera has continued to reap success with productions like "Cara de niño" and "De otra manera," the latter marking a turning point by exploring musical genres beyond salsa, such as bolero and ballads. His versatility and talent have allowed him to remain at the top of the Latin music industry.

In addition to his success in Latin America and the United States, Jerry has successfully ventured into international markets, including Spain and Japan, demonstrating his global reach as an artist.

With a career spanning decades and a legacy that cements him as one of the greats of salsa, Jerry Rivera continues to captivate audiences with his music and unmatched charisma. His impact on Latin music endures, and his name remains synonymous with quality and authenticity in the contemporary music scene.

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