Michael Learns To Rock

Exclusive Booking Agency for Michael Learns To Rock
Territory: Worldwide except Scandinavia

Agents:

Alex Hardee

Tom Taaffe

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Michael Learns To Rock

about the artist

Michael Learns To Rock (MLTR), made up of Jascha Richter, Mikkel Lentz and Kåre Wanscher, formed in Denmark in 1988

MLTR have sold over 11 million albums worldwide, have over 1.5 billion streams and 4 million followers across their social media platforms

Over their 35 year career, MLTR have garnered a huge global fanbase. They are Warner Music Denmark's biggest export internationally, with key markets including China, Philippines, Indonesia, USA + India

MLTR have won countless accolades including 1 x Danish Grammy Award, 1 x SEA Grammy Award, 1 x MTV Music Award, Best International Group in China + Most…

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Michael Learns To Rock (MLTR), made up of Jascha Richter, Mikkel Lentz and Kåre Wanscher, formed in Denmark in 1988

MLTR have sold over 11 million albums worldwide, have over 1.5 billion streams and 4 million followers across their social media platforms

Over their 35 year career, MLTR have garnered a huge global fanbase. They are Warner Music Denmark's biggest export internationally, with key markets including China, Philippines, Indonesia, USA + India

MLTR have won countless accolades including 1 x Danish Grammy Award, 1 x SEA Grammy Award, 1 x MTV Music Award, Best International Group in China + Most Downloaded Song in China

In China alone, MLTR's music has been streamed more than 750 million times. Their most popular song 'Take Me To Your Heart' has accumulated nearly 600 million streams in the region. MLTR's album 'Take Me To Your Heart' sold more than 275k copies in China alone making it the best selling international album in China ever

MLTR's album 'Paint My Love,' which was released exclusively in Southeast Asia, sold more than 3.4 million copies (67 x platinum) and made the band one of the biggest international acts ever in countries like South Korea, Thailand, Indonesia, Singapore, The Philippines and Malaysia.

MLTR have nearly 4 million followers across their social media platforms. Between 2021 + 2022, MLTR saw a 400% increase in their Instagram followers.

Content featuring MLTR's music has been viewed more than 3.5 billion times on Tik Tok. MLTR's music has also been used in over 10 million unique creations on Tik Tok with just under 90,000 unique weekly creations on the platform

playlist

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