Niko Rubio

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Territory: Worldwide except Europe

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Niko Rubio

about the artist

With Mar y Tierra, her third EP, Niko Rubio delves deeply into her Mexican heritage while retaining the influence of her California upbringing. Her first full Spanish-language effort, produced by Grammy Award-winner Lester Mendez and co-written with Maria Vertiz, Cuco, and León Leiden, merges traditional Mexican instrumentation with Niko's distinctive songwriting style. Dedicated to her grandparents, who have been her constant champions, the EP features singles "Besito" and "La Sirena," which reflect her personal journey and storytelling prowess. Mar y Tierra is about the struggle between the dreamer and the realist, the land and the sea, the real Niko and…

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With Mar y Tierra, her third EP, Niko Rubio delves deeply into her Mexican heritage while retaining the influence of her California upbringing. Her first full Spanish-language effort, produced by Grammy Award-winner Lester Mendez and co-written with Maria Vertiz, Cuco, and León Leiden, merges traditional Mexican instrumentation with Niko's distinctive songwriting style. Dedicated to her grandparents, who have been her constant champions, the EP features singles "Besito" and "La Sirena," which reflect her personal journey and storytelling prowess. Mar y Tierra is about the struggle between the dreamer and the realist, the land and the sea, the real Niko and the character she portrays through her art. Described simply as 'ranchero-chic,' the EP blends together traditional Mexican instrumentation with Niko's signature songwriting and carefully curated visuals from a remarkable team of Latina creatives.

Writing has always been an integral part of Niko's journey as she has written songs for multiple artists, including Anuel AA and The Warning. Most notably, she wrote alongside Gwen Stefani to help pen her latest singles, "True Babe" and "Purple Irises" (with Blake Shelton).

Niko conjured the endless promise of the Pacific Coast Highway on her breakthrough 2021 debut Wish You Were Here EP. Anchored by highlights such as "Saving Me," "Bed," and "You Could Be The One," the project tallied millions of streams and garnered critical acclaim. People appropriately christened her "California girl meets Latina queen," while Rolling Stone pegged her as one of the "10 Latin Acts Set to Make It Big in 2023." Along the way, she graced the stages of festivals such as Lollapalooza and BottleRock in addition to supporting Omar Apollo on tour. Inspired to embrace who she is, Niko honed a genre-breaking, yet culture-integrating vision with her 2023 EP, Un Millón de Besos. In 2024, she fully steps into her own with her third EP, Mar y Tierra.

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