October 10, 2023


Wasserman Continues Growth in the Sports, Music, and Entertainment Industry with launch of ‘Wasserman Creators’ Division

Global sports, music, and entertainment agency Wasserman has acquired J1S and hired Michael Jones as Senior Vice President, Creators, announced today by Chief Operating Officer and Executive Vice President, Talent Jason Ranne. As part of the acquisition, all other J1S staff are joining Wasserman and launching a ‘Wasserman Creators’ division.

“Michael is a serial entrepreneur with a relentless passion for serving the creator economy and its participants,” said Ranne. “He and his team will not only expand the suite of services we offer to our existing talent clients, but also allow us to start scaling across all aspects of the creator industry managing talent in their respective genres.”

“The decision came down to Wasserman’s company culture matching J1S, and a strong alignment on the creator economy,” said Jones. “With the launch of Wasserman Creators, we can continue executing on providing world-class representation, expanding our service offerings, and positioning ourselves in a manner unmatched in today’s environment.”

Jones co-founded J1S in 2019 alongside his wife Hannah Haarala Jones. Michael’s background in sports, entertainment and talent marketing provided him a unique perspective on the rapidly growing creator economy. Michael and Hannah are parents to son Sage and are actively involved in philanthropic efforts across animal cruelty, human trafficking, and Amblyopia research. Jones and his staff will continue to be based in Dallas, TX.

Throughout its over 20-year history, Wasserman has deliberately and strategically grown its worldwide presence through both targeted acquisitions and organic growth, establishing itself as one of the world’s leading companies in the areas of sports and music talent representation, entertainment management, and brands and properties consultancy.

Last month, Wasserman acquired legendary entertainment management and production company Brillstein Entertainment Partners. The additions of J1S and Brillstein add strong creator representation, entertainment management, and content verticals to Wasserman’s business, which will allow for an innovative exchange of services and ideas across the aforementioned verticals, and the existing industry-leading marketing and representation verticals.

About Wasserman
Wasserman powers the business of sports, music, entertainment and culture. We serve clients with exceptional insight, influence and creativity, while making a positive impact on our industry and each other. We are the power behind you.

Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, music artists, brands and properties, empowering them to shape culture and captivate audiences worldwide.

Headquartered in Los Angeles, Wasserman operates globally across 27 countries and more than 62 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney.

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