Since 2008, we have successfully led RBC’s golf sponsorship portfolio, the largest global sponsorship across the bank.
From a sponsorship consulting perspective, we are responsible for all portfolio strategy, contract negotiation, measurement of assets, ambassador score carding, asset tracking and usage. From an activation perspective, we are responsible for RBC’s executive hosting & hospitality, golf-focused creative and content, experiential marketing and broadcast and onsite branding.
Marquee assets under management:
• Two title sponsorships on the PGA TOUR
• Ambassador program of 13 professional golfers
• Annually execute hospitality programs at the Ryder Cup and Presidents Cup
• Annual development of over 10+ pieces of video content and 500+ pieces of printed and digital content
• Multiple partnerships and programs with Golf Canada and PGA of Canada including grassroots, amateur golf, and DEI.