As a 20+ year strategic partner to American Express, we have had the honor of leading the strategy, evaluation, negotiation, management and measurement of their global sports and entertainment portfolio, guiding evolutions along the way to ensure they continue to set the industry standard and drive deep relevance with key audiences across priority geographies.
Together, we’ve curated a robust partnerships portfolio that spans basketball, tennis, golf, soccer, music artists, tours, festivals, ticketing platforms and venues.
Through a deep understanding of these industries and the key drivers of American Express’ business, the portfolio is a true benefit to their product offering, not just a promotional megaphone.
At the heart of every decision is the right insights. We oversee all measurement for American Express’ partnerships and, by developing a customized framework, convert thousands of data points into actionable insights to drive key business objectives.