To support the launch of a national MINI Countryman campaign, Longleat was identified as the perfect ‘adventure partner’ to help challenge size perception, showcase capability and give families the ultimate experience behind the wheel. We created Big Days Out at Longleat with the MINI Countryman and invited families on an unforgettable safari driving experience!
The experience was made eye-catching with animal-wrapped MINI Countryman Plug-In Hybrids, chances to win VIP stays at Longleat and daily “Meet the Keeper” sessions. It was a campaign that supported MINI’s mission to spread ‘Big Love’ and drive leads to retailers.
An amazing charitable donation of £17k was raised for the Animal conservation, TUSK Trust.
The activation was recognised for industry awards such as Sponsorship Activation of the Year and the Freedom Award for outstanding Collaboration.
