Longstanding MINI Ambassador Joe Wicks took on the challenge with MINI to keep families moving during the school summer holidays. Across two nationwide trips powered by MINI Big Love, we invited families to attend a live P.E. workout with Joe Wicks and a meet and greet with the hero who helped them through the lockdown. All proceeds from ticket sales went to support BBC Children in Need with a total of £86,000 in charitable donations.
We took on the complex operational task of sourcing all iconic and fit-for-purpose venues, then took to planning and managing the operational team to deliver two intense back-to-back tours.
