RBC has been the title sponsor of the RBC PGA Scramble – the largest amateur golf competition in Canada – since 2017, working closely with the PGA of Canada to bring this competition to life. The tournament comprises over 160 local qualifiers that narrow to 12 regional finals across Canada, taking place at various golf courses in almost every province. Golfers aim to reach the goal of winning each leg of the competition to be able to attend the National Finals at the famous Cabot Links and Cliffs in Cape Breton.
Over the last five years, we have supported RBC and the PGA of Canada with several areas of program development. We have played a role in the strategy of marketing initiatives to increase participation, managing and coordinating event enhancements with gifting, branding, logistics and playing a more significant role in the different day and evening event executions that happen throughout the National Finals at Cabot, Cape Breton.
